According to an report released by IBM on Tuesday, Cyber Monday sales increased by more than 30 percent compared to last year.
A news release from IBM reports that the average online order from Cyber Monday checked in at $198.26, which represented a 2.6 increase from 2010. Peak online shopping occurred at just after 2 p.m. EST, according to the report.
“Cyber Monday was once again the big winner for the Thanksgiving holiday shopping season, with a record number of consumers focused on finding the best online deals,” John Squire, Chief Strategy Officer, IBM Smarter Commerce said in the news release. “Retailers that adopted a smarter approach to commerce, one that allowed them to swiftly adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device, were able to fully benefit from this day and the entire holiday weekend.”
Read the IBM news release HERE.