Cyber Monday Sales Up More Than 30 Percent From Last Year, Report Says

Cyber Monday Sales Up More Than 30 Percent From Last Year, Report Says

November 29, 2011

According to an report released by IBM on Tuesday, Cyber Monday sales increased by more than 30 percent compared to last year.

A news release from IBM reports that the average online order from Cyber Monday checked in at $198.26, which represented a 2.6 increase from 2010. Peak online shopping occurred at just after 2 p.m. EST, according to the report.

“Cyber Monday was once again the big winner for the Thanksgiving holiday shopping season, with a record number of consumers focused on finding the best online deals,” John Squire, Chief Strategy Officer, IBM Smarter Commerce said in the news release. “Retailers that adopted a smarter approach to commerce, one that allowed them to swiftly adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device, were able to fully benefit from this day and the entire holiday weekend.”

Read the IBM news release HERE.

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