600 Jobs Moving Back to Detroit

By Dave Leval

March 6, 2013

DETROIT, MI (My TV20 News at 10) --- The boss of Campbell Ewald announces the ad agency is moving back home.

The firm will set up its headquarters in the former J.L. Hudson's warehouse that's now part of Ford Field.

Bill Ludwig wants his agency to be part of the ongoing growth taking place in downtown Detroit.

LUDWIG "As you look around Detroit, there are dress shops opening, there's the Detroit Denim Company, there are letter presses opening. There are people moving back to the city to start businesses here."


Campbell Ewald has been part of the Warren Skyline along Van Dyke Avenue since 1978, after the company moved from Detroit.

But, the current building outlived the needs of the firm's 600 employees.

"This is a great building."

It looks like there's a lot of work that needs to be done at the old warehouse before Campbell Ewald sets up shop here.

Looks are deceiving.

Yes, there are touch-ups that need to be made, and each floor will be remodeled for the workers.

But, don't expect too many changes regarding the openness of it.

That's by design.

LUDWIG "At the end of the day, there were physical limitations in our building, that if you look at the open architecture, any advantage point in the building, you'll be able to see any section of the agency."

DAVE LEVAL/REPORTING "You can't help but call this sweet revenge for Detroit. It's not too long ago Warren tried to convince one of Motown's leading employers to move its headquarters to town."

GM's Tech Center is where the automaker develops all its products.

Warren's mayor unsuccessfully tried to convince GM to leave Detroit during the 2009 bankruptcy, and move its headquarters to the complex.

DAVE BING/(D)-MAYOR OF DETROIT "His loss is our gain."

Detroit's mayor is not boasting too much.

But, he does have reason to celebrate.

His city will soon have 600 new workers.

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