Rock Financial -- the southeast Michigan arm of Livonia-based Quicken Loans -- won't renew its presenting sponsorship of the Pistons, ending a five-year run at the Palace.
The company has decided to channel its national marketing toward the Cleveland Cavaliers, who happen to be owned by Quicken Loans chairman and founder Dan Gilbert. Keep it in the house, right?
But Quicken isn't cutting Pistons ties completely.
"While Rock Financial is not renewing the presenting sponsorship, we remain a local Pistons sponsor," company spokeswoman Elizabeth Jones said in an e-mail.