Motor City Bowl

January 20, 2011

The teams involved in this weekend's Motor City Bowl are back home tonight, following another thrilling game. The bowl is committed to playing next year's game. But, My TV 20's Dave Leval shows us why that may not be easy.
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« Lower 3rd - CG#: 5025 (1) DAVE LEVAL REPORTING
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"We own Detroit, big time, we own Detroit."

The Owls of Florida Atlantic University has reason to brag. They are the winners of the 12th annual Motor City Bowl after the Owls defeated Central Michigan University.

Rusty Smith/QB
"It's so cold up here, I didn't know how people live up here, that's what I was thinking about because a lot of us have never seen snow before, and we had a great time."

Now, organizers are feeling some heat as they begin planning next year's event.

Ken Hoffman/Ex. Dir Motor City Bowl
"There's a year round planning process, there's a lot of sponsorships to renew."

That's going to be key to determining whether 13 is a lucky number for the bowl game's future. Chrysler pulled out as a sponsor of this year's game. Ford and GM are on anual contracts, but, they could drive off if their financial futures don't improve.

Future games could be in doubt without major corporate sponsors. Florida Atlantic's boss hopes that doesn't happen.

Frank Brogan/President FAU
"We're not only able to play in a great bowl game, but, able to contribute back a little to the economy of Detroit, so, not only play in a great bowl, but, help the economy."

We're told The Motor City Bowl generates $14 million per year for Detroit's economy. Organizers are now taking steps to make sure Florida Atlantic University does not become the last winner of the Motor City Bowl. At Ford Field, Dave Leval, My TV 20 News at 10.

The Michigan Regional Council of Carpenters and Millwrights replaced Chrysler as a major sponsor. Friday Night's attendance was the lowest in bowl history. The game has a contract with ESPN through the two thousand 13 season.

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