Motown Museum releases new renderings of $55M phase 3 expansion

Posted at 8:39 AM, Sep 07, 2022
and last updated 2022-09-07 08:39:37-04

(WXYZ) — Motown Museum announced the start of construction for phase three of its massive expansion and released new renderings of the 40,000-square-foot space.

According to the museum, the new space will be built behind the iconic Hitsville U.S.A. building and will house interactive exhibits, the Ford Motor Company Theater, an expanded retail experience and more.

The $55 million expansion has been underway for years with phase one and two complete already.

Phase one – Hitsville NEXT – offers a signature slate of impactful, community-focused programs, workshops and more. It's headquartered in three Motown-era buildings previously owned by Motown Records located next to Hitsville U.S.A.

Phase two, named Rocket Plaza, is a welcome destination for museum visitors and the plan is for it to serve as the ultimate Motown-inspired community gathering space.
“After a successful event to welcome guests back to the museum and celebrate the completion of phases one and two of our expansion, we are thrilled to share the new renderings for our third and final expansion phase,” said Robin Terry, Motown Museum Chairwoman and CEO. “This new space will create jobs in our local community and drive additional tourism to Detroit and the State of Michigan as Motown fans from around the globe can interact with the Motown story through one-of-a-kind interactive experiences. The expansion will allow us to share the often untold stories of those who helped build the Motown legacy and create memorable opportunities for fans to interact with their favorite artists in new ways."

“As we’ve immersed ourselves in the history of Motown, the design evolved to tell an even more compelling story that the expanded museum will share with the world,” said Zena Howard, Principal and Global Cultural & Civic Practice Chair, Perkins&Will. “The gold exterior of the expansion is a celebration of the many Motown accomplishments. It provides an elegant backdrop to Hitsville USA, complementing a story of Motown’s humble beginnings and its world shaping impact. This design is a way of telling the Motown story through architecture.”