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See the design coming to the iconic Detroit Zoo water tower, part of a larger rebrand

Posted at 8:30 AM, May 21, 2024

(WXYZ) — The Detroit Zoo unveiled a new design for its water tower and a new brand on Tuesday. According to zoo officials, the new project has been more than two years in the making.

VIDEO: Hear from zoo officials below about the redesign:

Detroit Zoo reveals new water tower design as part of rebrand effort

The Detroit Zoological Society, which officially opened in 1928 in Royal Oak, has had only three water tower designs in its history. One in 1928, a new look in 1986 and the most recent design in 1998.

The new look on the water tower celebrates animals and nature, according to the zoo, and highlights the strength of the new Zoo logo, which features many of the animals who call the zoo home.

"Beautiful, I love that. I love the details and the artwork," said Jewells Hingoreni from Commerce Township.

Jewells Hingoreni
Jewells Hingoreni from Commerce Township

Dan Clyne from St. Clair Shores with his daughter Madeline said; "I think conservation is really important, we’re destroying our environment a lot faster than we’re fixing it so it’s good to see that there’s at least people working to do education on why it’s important, teach our kids to take care of the planet."

Dan Clyne from St. Clair Shores
Dan Clyne from St. Clair Shores

“We know the water tower is an iconic landmark in our community, and many people have a special connection to it,” Detroit Zoological Society Executive Director and CEO Dr. Hayley Murphy said in a statement. “We’ve heard so many stories of the joy people get, adults and children alike, when they see the water tower, whether they’re out and about in the community or heading to the Zoo for a visit. This new design will continue to spark that joy for years to come.”

With the rebrand, the DZS, Detroit Zoo and Belle Isle Nature Center will get new logos.

"We do hope that most people understand that we're looking at ways to really take this organization into the future," said Randi Hamilton, chief experience officer for the Detroit Zoological Society.

Other parts of the rebrand include a brand new website that will highlight the research, community impact and conservation work; a new mobile app; a new photo op inside the zoo gates; and a new tagline that is "Where life connects..."